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Copyright (c) 2008 Dan Dimit
There are lots of articles and courses on the web where you will learn step by step how to put your story together. But, you can have the coolest story in the world and still not get more business if no one sees your story. This article will inform you of where you can get exposure for your business online.There is no business online or offline that will not benefit from “My Story Marketing.”
I’m going to come right out and say that online, your story is going to get you the most leads for your business in what they call web 2.0 …What the HECK is web 2.0??
This is a slang term for INTERNET, 2nd Edition…This time around the internet is much more interactive. The Internet, before about 2004, was mostly comprised of websites that were just static information on a page (pretty boring, if you ask me…) and content that was created by Website Owners, Companies, etc. Web 2.0 (or Internet, version 2) was coined because, blogs, social networks, video sharing sites all have content, but they are now created and updated by the actual USERS of these sites.
Myspace, Youtube, Facebook, Twitter, Squidoo and Utterli are all web 2.0 platforms. How can these websites benefit you? Well, before, when someone went into business online. They had to hire a web designer to create a website for you, or try to figure out how to build one themselves.
Now with the advent of blogs and places like Myspace and the others I’ve mentioned, you can literally have a web presence in a matter of minutes! So now, you have the ability to actually PICK and CHOOSE your prospects, in a rejection free environment. Sure, you’ll have the occasional mean message, but they’ll be few and far between if you’re targeting your market correctly and adding value to their lives.
Start building relationships with them, and voila, you start the “dating or courtship” process… But, there is a way to do this… You’ve got to be a great communicator…because the temptation to throw a cheesy line is built into you. And if you are listening to the RA-RA meetings and audios that I talk about frequently, surely you are going to cross the line and become some cheeseball from an old teenager movie…so watch out.
The main thing is that you seriously care more about them and helping solve their problems and getting them results than getting their money, you’ll do VERY well with this strategy.
This is the year that EVERYONE is finding out just how effective these techniques are, so take advantage NOW while the wave is rolling. So here’s a good way of doing it. Go to your favorite search engine and type in “social networking website” and start an account with all you have time for. I’d say at least 6 sites, because that will get you a great “spider web” of links to each other site, which will definitely help with the search engine rankings of your social networking pages.
Does this sound difficult and time consuming? Welcome the world of business! Now you know why only 5% of America is well off financially right now…that’s the percentage of the population that are willing to do what it takes to be successful.
Here’s a pretty obvious shortcut: Use the same story and format with all the social networking sites! Just remember that each site has unique and very cool features; take advantage of those. The different features will do a great job on their own to differentiate each of your profiles so that if your prospects go to the different pages, they won’t get bored and think that you’ve just haven’t tried very hard.
So first, you’ll get great search engine rankings if you’ve correctly researched your niche and keywords. Then people will be caught up in your story because it touches their heart for various reasons: Maybe you have of family or occupation or religion, or you grew up in the same area as they did, etc. Your story may inspire others and once that small connection is made, that’s when it gets really interesting…your story can go viral!
This happens when your story catches the attention of a connector, which is someone that likes to send their friends blog posts, videos and articles when they find things they like. Pretty soon your story is all over the place and everyone knows about you. Is that not the dream of every entrpreneur?
Dan Dimit
http://www.articlesbase.com/business-articles/how-to-maximize-profits-in-your-business-696438.html
What would you do with your business in this position? Why?
If Obama wins today, it will essentially bring about the highest tax increase in American history. First, Bush’s tax cuts will be erased, and then Obama is going to raise taxes on those making over $200,000 to $250,000 annually, depending on which person associated with his campaign you talk to.
Every single time that this sort of tax policy has been pursued, businesses chose one of two possible options: capital reallocation or spending averse management. In every single model, both historically and theoretically, both models involved growth suspension.
So here’s the crux of my question…
Assume that you are a business owner making $400,000 a year. After paying payroll, payroll taxes, benefits, upkeep, loan repayments, and other business related costs, you still end up in the $250,000+ taxable bracket. You are reinvesting your money "in the market" (a.k.a. your business) for a solid profit.
After a change in political leadership, you find that the tax rate for your bracket is going to go up significantly. You accept that you’re going to have reduced income, no matter what you do. As the business owner, you do however have two options:
(a) Capital reallocation and growth suspension:
Instead of reinvesting as much of your net profits in your business, you move your liquid capital (cash) out of taxable instruments and move it into very modest return but tax sheltered instruments, locking the money out of the market for periods of 10 to 20 years. You still retain ownership of the net gains from your business, but it will be 10 to 20 years before you will be able to realize those gains. In order to make ends meet, you reduce your workforce and stop buying things from other companies unless it is absolutely necessary. This also means that, for the forseeable future, you will not be able to grow your company (no job creation). In the end, however, you keep more of your money, putting you in a stronger position to compete, because you end up having more capital after the market turns and there is a change in political climate.
(b) Spending averse management and growth suspension:
You continue to try to keep your liquid capital in high profit (but taxable) instruments. Since you are going to give up a high percentage of all your profits, you need to find a way to maximize your net profits by cutting spending. In order to make ends meet, you reduce your workforce and stop buying things from other companies unless it is absolutely necessary. This means you cut any employee that does not provide maximal tax benefit (this means all part time employees are terminated). You cancel your work place health plan, because you cannot afford it. This also means that, for the forseeable future, you will not be able to grow your company (no job creation). In the end, however, you give up more of your money, putting you in a weaker position to compete, because you end up having less capital when the market finally turns and there is a change in political climate.
Please note that in BOTH models the business owner (you) has less money to reinvest toward the business. In the first model, you put your money where you can’t touch it, but the government can’t take it away from you so your keep ownership of the money. In the second model, you keep your money where you can touch it, but the government takes a large chunk of it, so you end up having a lot less money after some theoretical future change in political leadership.
If you are a business owner, what do you do?
If you only see two options to any changes in the tax code, then you probably aren’t going to last as a business owner much longer, anyways.
I’ve never had just two options to anything, and I’m a SCHOOL BUS DRIVER. I don’t know where those guys who can only see two options to anything are supposed to work, but it probably isn’t in the big chair of a business making $40,000 a year.
BTW, your question is too long. People don’t like reading (or answering) long questions!
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